About Us

Dear Shopping BFF,

Welcome to the Glam Squad!

My name is Merilee and I’m the shopaholic behind Glamerella Jewelry. I was born and raised in beautifuuul Hawaii!

As a retail veteran (15+ years not saying anymore or it will really show my age!), I always knew that someday I wanted to own my own boutique. Unfortunately, my shopping habit made it hard for me to save any money to fund such a start up. When the shop girls know you by name, you know you have a problem.

It was sometime in the Summer of 2015 that the idea to open an online boutique came to me. I was scrolling through Instagram when I landed on a post about a Loop Giveaway. If you don’t know what a Loop Giveaway is, in a nutshell, you need to follow 30+ accounts for a chance to win amazing prizes like designer bags and MacBooks. So anyway, here I am following dozens of accounts when I realized that they were all small shops that were running their businesses from Instagram and Facebook! I though to myself, well heck, I can do that!

So I sold my clothes, shoes and handbags on PoshMark, earning enough money to buy some inventory. I could lie right now and tell you that as soon as I got my inventory, things blew up and I was in the money, but I’m not going to sugar coat it. It was tough, it still is tough, but I love it! I not only get to shop for myself, I get to shop for you too!

So that’s the story of how I got here. I would love to personally thank you for your support! If you think of anything that I’m missing from my website, please send me a message.

XOXO,

Merilee Awaya

Be a part of something special. If you are a social media butterfly and are interested in promoting our brand, send us an email with your information and why you want to be a Glamerella Jewelry Brand Ambassador.

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